{"id":2329,"date":"2023-02-03T13:43:43","date_gmt":"2023-02-03T12:43:43","guid":{"rendered":"https:\/\/www.independance-am.com\/nos-eclairages\/"},"modified":"2024-01-04T11:01:20","modified_gmt":"2024-01-04T10:01:20","slug":"why-do-we-invest-in-small-cap","status":"publish","type":"page","link":"https:\/\/www.independance-am.com\/en\/why-do-we-invest-in-small-cap\/","title":{"rendered":"Why do we invest in small cap?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; custom_padding=&#8221;255px||0px||false|false&#8221; custom_padding_tablet=&#8221;180px||0px||false|false&#8221; custom_padding_phone=&#8221;120px||0px||false|false&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/01\/fond-arbre-blanc.svg);||    position: absolute;||    right: 0;||    bottom: 0;||    height: 100%;||    width: 100%;||    background-size: 1750px;||    background-position: center right;||    background-repeat: no-repeat;&#8221; custom_css_after=&#8221;content: &#8221;;||position: absolute;||top: 0;||left: 0;||width: 100%;||    height: 200px;||background: transparent linear-gradient(180deg, #953726 0%, #953726 43%, #95372600 100%) 0% 0% no-repeat padding-box;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7efef&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1400px&#8221; custom_padding=&#8221;75px|30px|72px|30px|false|false&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2022\/11\/fond-fleuri-big.svg);||    position: absolute;||    left: 0;||    top: 0;||    height: 253px;||    width: 338px;||    background-size: contain;||    background-repeat: no-repeat;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||8%|false|false&#8221; custom_padding_tablet=&#8221;|||0%|false|false&#8221; custom_padding_phone=&#8221;|||0%|false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_post_title _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#953726&#8243; width=&#8221;466px&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; title_font_size_tablet=&#8221;31px&#8221; title_font_size_phone=&#8221;26px&#8221; title_line_height_phone=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; width=&#8221;472px&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||0px||false|false&#8221; custom_padding_phone=&#8221;||50px||false|false&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Our motto <em>Small is Powerful<\/em> was not born by chance:<\/p>\n<p>It is the result of a thorough study of the literature and thirty years of consistency.<\/p>\n<p>When William Higgons developed his investment strategy in the early 1990s, he chose to focus on listed small and medium-sized companies.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|||30px|false|false&#8221; custom_padding_tablet=&#8221;|20px||20px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; 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global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;The father of modern portfolio theory (Eugene F. Fama) questioned the usefulness of beta and emphasised the outperformance of small stocks.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#953726&#8243; width=&#8221;317px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;right&#8221; custom_padding=&#8221;||||false|false&#8221; module_alignment_tablet=&#8221;left&#8221; module_alignment_phone=&#8221;left&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>W. Higgons<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;117px||100px|||&#8221; custom_padding_tablet=&#8221;60px||0px||false|false&#8221; custom_padding_phone=&#8221;40px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px|30px|82px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fond-fleuri bottom rouge&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;9fd6a3a5-022f-4ec8-9e11-9dd1b3a9384c&#8221; header_2_font=&#8221;Merriweather|700|||||||&#8221; header_2_text_color=&#8221;#953726&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;50px&#8221; width=&#8221;644px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;40px&#8221; header_2_line_height_phone=&#8221;32px&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<h2>Focusing on a well-performing asset class<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;826px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>At the time, financial literature showed that this asset class (small cap) outperformed large companies (large cap).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;25px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;25px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;25px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7efef&#8221; custom_padding=&#8221;137px|106px|50px|106px|false|false&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/rectangle-fleuri-blanc.svg);||    position: absolute;||    left: 0;||    top: 0;||    height: 124px;||    width: 240px;||    background-size: contain;||    background-repeat: no-repeat;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; width=&#8221;359px&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;||10px||false|false&#8221; link_option_url_new_window=&#8221;on&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201c<span>The Cross-Section of Expected Stock Returns<\/span>\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Journal of Finance, Fama and French (1992).<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.jstor.org\/stable\/2329112&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/stock-returns.png&#8221; custom_padding=&#8221;470px||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;350px||||false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|25px|30px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;50px|94px|50px|94px|true|true&#8221; custom_padding_tablet=&#8221;|50px||50px|false|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; custom_css_main_element=&#8221;display: block !important;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Several characteristics of listed SMEs explain this superior performance over a long period: <\/strong><\/p>\n<p>&#8211; Higher growth and investment levels than larger companies, as a proportion of their turnover<\/p>\n<p>&#8211; Greater agility and adaptability, resulting from quick decision-making in shorter structures<\/p>\n<p>&#8211; A better alignment of interests between the managers of these companies, often family-owned, and their shareholders<\/p>\n<p>&#8211; Strong specialisation, often in unsaturated niche markets<\/p>\n<p>&#8211; A less arbitrated market segment, with more inefficiencies to exploit.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7efef&#8221; custom_padding=&#8221;78px|94px|78px|94px|true|true&#8221; custom_padding_tablet=&#8221;60px|50px|60px|50px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/rectangle-fleuri-blanc.svg);||    position: absolute;||    left: 0;||    top: 0;||    height: 124px;||    width: 240px;||    background-size: contain;||    background-repeat: no-repeat;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Since 1992, turnover growth and stock market performance data have confirmed this analysis:<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/performance-1.png&#8221; title_text=&#8221;PERFORMANCE&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4ebe9&#8243; custom_padding=&#8221;110px||0px||false|false&#8221; custom_padding_tablet=&#8221;70px||0px||false|false&#8221; custom_padding_phone=&#8221;40px||||false|false&#8221; background_color_tablet=&#8221;#f7efef&#8221; background_last_edited=&#8221;on|tablet&#8221; background_enable_color_tablet=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px|30px|94px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fond-fleuri bottom rouge&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;9fd6a3a5-022f-4ec8-9e11-9dd1b3a9384c&#8221; header_2_text_color=&#8221;#953726&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;50px&#8221; width=&#8221;684px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; header_2_font_size_tablet=&#8221;32px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;40px&#8221; header_2_line_height_phone=&#8221;36px&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<h2>The origins of the <em>Quality Value<\/em> methodology<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;826px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>In 1992, William Higgons, financial analyst at the time, was searching for an efficient investment strategy. He stumbled upon a short popular article which confirmed what his readings of academic financial literature were already suggesting : so-called \u00ab Value \u00bb investment strategies are outperforming the market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; custom_css_before=&#8221;content: &#8221;;||position: absolute;||left: 0;||top: 0;||width: 100%;||height: 265px;||background : #f4ebe9;&#8221; custom_css_main_element=&#8221;position: relative;&#8221; custom_css_after=&#8221;content: &#8221;;||position: absolute;||left: 0;||bottom: 0;||width: 100%;||height: 265px;||background : #f4ebe9;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; custom_padding=&#8221;136px|94px|136px|94px|true|true&#8221; custom_padding_tablet=&#8221;50px|50px|50px|50px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/rectangle-fleuri-blanc.svg);||    position: absolute;||    left: 0;||    top: 0;||    height: 124px;||    width: 240px;||    background-size: contain;||    background-repeat: no-repeat;||opacity: 0.15;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Merriweather|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;24px&#8221; width=&#8221;100%&#8221; max_width=&#8221;356px&#8221; custom_margin=&#8221;||24px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cValue investing \u2013 buying shares that look cheap compared with their fundamentals-is the oldest stock picking strategy. And still one of the best.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||16px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&#8220;Value investing (buying shares that look cheap compared with their fundamentals) is the oldest stock picking strategy. And still one of the best.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em>The Economist, \u201cCheap and cheerful\u201d<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;119px|106px|50px|106px|false|false&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cCheap and cheerful\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>This article is based on a paper by Josef Lakonishok, Andrei Shleifer, Robert Vishny, &#8220;Contrarian Investment, extrapolation, and risk&#8221;, which challenges the theory of market efficiency.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NjEifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;50px|87px|50px|87px|true|true&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; background_color_phone=&#8221;#f7efef&#8221; background_last_edited=&#8221;on|phone&#8221; background_enable_color_phone=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cContrarian Investment, Extrapolation and Risk\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||on||||||&#8221; text_text_color=&#8221;#953726&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||12px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Josef Lakonishok, Andrei Shleifer et Robert W. Vishny, 1994.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In his landmark article, Josef Lakonishok has again validated the outperformance of Value strategies. More importantly, he provided tangible evidence that this outperformance is due to exploiting the behavioural inefficiency of the average investor and not to superior risk taking.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/scholar.harvard.edu\/files\/shleifer\/files\/contrarianinvestment.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; background_image=&#8221;https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/jlakoniskok.png&#8221; custom_padding=&#8221;124px|94px|124px|94px|true|true&#8221; custom_padding_tablet=&#8221;50px|50px|50px|50px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; background_image=&#8221;https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/graham-dodd.png&#8221; custom_padding=&#8221;124px|94px|124px|94px|true|true&#8221; custom_padding_tablet=&#8221;470px|50px|0px|50px|false|true&#8221; custom_padding_phone=&#8221;350px|30px|0px|30px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;display: block !important;&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f7efef&#8221; custom_padding=&#8221;114px|106px|114px|106px|true|false&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cSecurity Analysis\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||on||||||&#8221; text_text_color=&#8221;#953726&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||12px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Benjamin Graham et David Dodd, 1934<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Graham et Dodd, the founding fathers of value investing, show that buying stocks at low prices, relative to their earnings, dividends or net assets, produces better returns than other approaches.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.valor-editions.fr\/produit\/70\/9782361170059\/security-analysis&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;25px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;25px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;104px|106px|104px|106px|true|false&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cWhat works <br \/>on Wall Street\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||on||||||&#8221; text_text_color=&#8221;#953726&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||12px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>James O\u2019Shaughnessy, 1997<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A statistical work by James O&#8217;Shaughnessy confirms the relevance of their approach. It allows William Higgons to refine his management method by choosing the best performing financial criteria according to statistics.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;http:\/\/www.whatworksonwallstreet.com\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_image=&#8221;https:\/\/www.independance-am.com\/wp-content\/uploads\/2024\/01\/beursgoeroe-james-o-shaughnessy-investor-lynx.jpg&#8221; custom_padding=&#8221;124px|94px|124px|94px|true|true&#8221; custom_padding_tablet=&#8221;250px|50px|250px|50px|true|true&#8221; custom_padding_phone=&#8221;180px|30px|180px|30px|true|true&#8221; 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custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Merriweather|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;25px&#8221; width=&#8221;339px&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||20px||false|false&#8221; text_font_size_tablet=&#8221;17px&#8221; text_font_size_phone=&#8221;17px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;21px&#8221; text_line_height_phone=&#8221;21px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>To measure the quality of a company, William Higgons will use the concept of return on capital employed (ROCE), selecting the companies with the highest ROCEs in the market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1220px&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; custom_padding_tablet=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding_phone=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_padding=&#8221;70px|106px|70px|106px|false|false&#8221; custom_padding_tablet=&#8221;60px|60px|60px|60px|false|false&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700||on|||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||8px||false|false&#8221; border_width_bottom=&#8221;2px&#8221; border_color_bottom=&#8221;#0F2B48&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Read<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#953726&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;36px&#8221; custom_margin=&#8221;||10px||false|false&#8221; text_font_size_tablet=&#8221;26px&#8221; text_font_size_phone=&#8221;26px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;32px&#8221; text_line_height_phone=&#8221;32px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\u201cThe Quality Dimension of Value Investing\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; 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ROCE was already part of the investment criteria of Independence and Expansion. This paper has confirmed its relevance.&#8221; &#8211; W. Higgons<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.ivey.uwo.ca\/media\/3775548\/novy-marx.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Read the paper&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;060b5147-791f-4cf7-8292-bd23f1baa784&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#953726&#8243; custom_padding=&#8221;160px|94px|160px|94px|true|true&#8221; custom_padding_tablet=&#8221;50px|50px|50px|50px|true|true&#8221; custom_padding_phone=&#8221;40px|30px|40px|30px|true|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_before=&#8221;content: &#8221;;||    background-image: url(https:\/\/www.independance-am.com\/wp-content\/uploads\/2023\/02\/rectangle-fleuri-blanc.svg);||    position: absolute;||    left: 0;||    top: 0;||    height: 124px;||    width: 240px;||    background-size: contain;||    background-repeat: no-repeat;||opacity: 0.15;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Merriweather|700|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;25px&#8221; width=&#8221;100%&#8221; max_width=&#8221;356px&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>William cross-references the ROCE criterion with the valuation criterion that James O&#8217;Shaughnessy found to be the best performer, the price\/financing ratio. These theoretical foundations are applied to Ind\u00e9pendance AM funds, adding a series of tangible and measurable criteria.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4ebe9&#8243; custom_padding=&#8221;90px||69px|||&#8221; custom_padding_tablet=&#8221;40px||40px||false|false&#8221; custom_padding_phone=&#8221;20px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fond-fleuri bottom rouge&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;9fd6a3a5-022f-4ec8-9e11-9dd1b3a9384c&#8221; header_2_font=&#8221;Merriweather|700|||||||&#8221; header_2_text_color=&#8221;#953726&#8243; header_2_font_size=&#8221;40px&#8221; header_2_line_height=&#8221;50px&#8221; width=&#8221;684px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||9px||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;off|desktop&#8221;]<\/p>\n<h2>For 30 years<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; width=&#8221;826px&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Ind\u00e9pendance AM&#8217;s managers have been applying and refining the Quality Value strategy.<br \/>Their results year after year confirm the relevance of this approach.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#0F2B48&#8243; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|30px|0px|30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;27px&#8221; custom_margin=&#8221;||14px||false|false&#8221; header_2_font_size_phone=&#8221;22px&#8221; header_2_line_height_phone=&#8221;28px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>You are considering investing, you have a question.<br \/>Our team is available<\/h2>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@&#8221; button_text=&#8221;Contact Ind\u00e9pendance AM&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;a3d5c598-2969-4242-8611-85cbfec65031&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our motto Small is Powerful was not born by chance: It is the result of a thorough study of the literature and thirty years of consistency. When William Higgons developed his investment strategy in the early 1990s, he chose to focus on listed small and medium-sized companies.&#8221;The father of modern portfolio theory (Eugene F. Fama) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"class_list":["post-2329","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why do we invest in small cap? - Ind\u00e9pendance AM<\/title>\n<meta name=\"description\" content=\"Our motto Small is Powerful was not born by chance: It is the result of a thorough study of the literature and thirty years of consistency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.independance-am.com\/en\/why-do-we-invest-in-small-cap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why do we invest in small cap? 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